The three most common questions I get when working with potential new clients range, but they usually centre around content and content creation.
Why is making content important? What types of content should we make? How do we make it, and how can we measure return?
Having a scoped-out strategic plan and vision allows you to see what efforts, tools, and processes need to be adjusted so you can get future results and have a brand that people trust and want to stick around for.
Social media has 100% changed how we market our companies. It is critical to understand how these platforms change, what their in-app functions do, what they can do for you, and how leveraging trends and trending audios can work for your brand. Ultimately curating customers with purchasing power and honest brand loyalty and working with the platform to get results is vital. We help put that in place while our clients operate their companies.
Where the gold comes in is providing inclusive, accessible and fun content everyone engages with. That’s where the crew comes in.
Over the past few months, Cait Milberry Marketing has expanded, and the team is growing. Proactively identifying the needs of our clients from a strategic planning perspective allows us to dig into making content that puts butts in seats and helps their work and product distribution, all while building a reputable brand and creating brand notoriety simultaneously.
It gets website traffic and orders and moves the business, client or band state from the past to a future state people like and can be more sustainable.
We focus on organic video and consistent communications with our clients. Hence, we truly know what’s happening, and sometimes that could be seeing the same client multiple times a week to understand their day-to-day, and in turn, reactively being able to support our clients in real-time more effectively.
Example: We work with the Saint John Ale House on Photography, Video and social media. Sometimes, events or unique ingredients occur that we show up to photograph or lend a hand with because we become part of their team and day- to day- so that we know what to put on social media or what to change on the website and in turn, understand what goes on the shot list the following week.
We work closely with our clients and love to have fun while on set, whether it’s food, working on the water, cataloging clothing or product lines; we keep it real and ultimately want to help our clients help theirs.
