Blog

Dynamic Duo: The Power of Strategic Planning and Content Creation

By Cait Milberry / June 19, 2023 / Comments Off on Dynamic Duo: The Power of Strategic Planning and Content Creation

The three most common questions I get when working with potential new clients range, but they usually centre around content and content creation. Why is making content important? What types of content should we make? How do we make it, and how can we measure return? Having a scoped-out strategic plan and vision allows you…

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Five tips you need to know about today that will save you time

By Cait Milberry / September 27, 2022 / Comments Off on Five tips you need to know about today that will save you time

In marketing, finding tips, apps and time-savers can be a game changer for my business and my client’s business. I have put together a list of five and a few bonus tips I am using daily and tell anyone who will listen, especially if they manage social channels, make the odd graphic, and create content…

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Navigating through the fog of experience.

By Cait Milberry / December 18, 2019 / Comments Off on Navigating through the fog of experience.

I have been out of college for over ten years now. I get asked many questions from college instructors, students, clients I take work on for, about hiring, freelance work, agency work, where to get a job, you get the picture.  I want to talk about the “experience” portion of what you bring to the…

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How do we actually improve?

By Cait Milberry / November 5, 2019 / Comments Off on How do we actually improve?

When ideas are communicated effectively, with the right assets and information to illustrate value, and a group of people adopt that new idea or product or process, change happens. The business is in full swing. Then what? Measuring what is happening at a business can be comfortable with KPIs, various forms of reporting, multiple dashboards,…

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Diving Deep Into Continuous Improvement!

By Cait Milberry / April 1, 2019 / Comments Off on Diving Deep Into Continuous Improvement!

In one of my previous jobs, I worked in the manufacturing industry. It was my duty to understand where companies could become more efficient on the production floor and utilize our software. This also correlated with improving their online presence and resources for their current and potential customers so that they could then sell more…

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Measure twice, cut once?

By Cait Milberry / February 7, 2019 / Comments Off on Measure twice, cut once?

This morning I looked out the window and had an aha moment. The building across from me is a very busy restaurant. I noticed that on the 3rd floor, they were putting in new windows. Now in a 10-minute span, I watched them take out the old glass, knock out any debris, clean the area,…

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Visiting 11thmile.yfc in Fredericton

By Cait Milberry / November 29, 2017 / Comments Off on Visiting 11thmile.yfc in Fredericton

When choosing ingredients, decor, and location Jenny and Peter definitely went the extra Mile, in this case, when they opened the 11th Mile in Fredericton. I visited their establishment this week as part of a photography shoot with ICS Creative Agency and we were there to film a commercial with NB Liquor. Jenny and Peter…

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