Blog
Friday afternoon, my bud, Todd Collins from Baltimore, joined me via video to chat about all things marketing, and we kept it real. We work with businesses and clients of all sizes and marketing in the pandemic has been something I have wanted to chat with him about. Todd is someone I have been following on…
Here in Saint John, we are entering another lockdown at midnight. Many of my current clients, friends, and past colleagues running businesses, including myself, are going into this weekend with pretty valid concerns. Everyone is tired of the constant changes, the gaps in rules and the overall changes to their business. On top of that,…
Instagram is always changing and updating especially this past year. Last week a few features were rolled out to some users and I do foresee even more coming very soon. I also sprinkled in a few hot tips and app suggestions to help you or your team and company with the ever-changing landscape of social…
I have been out of college for over ten years now. I get asked many questions from college instructors, students, clients I take work on for, about hiring, freelance work, agency work, where to get a job, you get the picture. I want to talk about the “experience” portion of what you bring to the…
When ideas are communicated effectively, with the right assets and information to illustrate value, and a group of people adopt that new idea or product or process, change happens. The business is in full swing. Then what? Measuring what is happening at a business can be comfortable with KPIs, various forms of reporting, multiple dashboards,…
Ideas become more than just ideas when they are communicated and adopted. Companies and brands can stand out and show who they are and what they do at the same time in a lot of really great ways. One thing I noticed this past year is the filters, and branding capabilities using AR and the…
As a project manager and brand specialist, I am always thinking ahead before dollars are spent. I always want the client to win and ultimately be a sustainable business whether they are into fashion, real estate, marketing whatever their niche might be. The big thing I focus on with the agency and my freelance business…
The world right now is full of amazing things, places and people and it is also full of a lot of garbage. Let’s be honest here. I have my good days and bad days with social media and as a marketing manager, I also have my fair share of opinions and I think that generally…
In one of my previous jobs, I worked in the manufacturing industry. It was my duty to understand where companies could become more efficient on the production floor and utilize our software. This also correlated with improving their online presence and resources for their current and potential customers so that they could then sell more…
This morning I looked out the window and had an aha moment. The building across from me is a very busy restaurant. I noticed that on the 3rd floor, they were putting in new windows. Now in a 10-minute span, I watched them take out the old glass, knock out any debris, clean the area,…