Talking Marketing with Todd Collins in 2022

Friday afternoon, my bud, Todd Collins from Baltimore, joined me via video to chat about all things marketing, and we kept it real. We work with businesses and clients of all sizes and marketing in the pandemic has been something I have wanted to chat with him about.

Todd is someone I have been following on social media for a few years. I encourage you to follow him as he is always sharing tips that are actually super useful and you can use them for your business, legit for free. We both deeply care about creating great results for clients while consistently giving back to our audiences without being sales douches lol.

Check out his company Beamed Media to find out more about his public speaking and consulting opportunities.

In this conversation, here are a few of the topics and tips we discuss:

  • We are joining forces! 😉 
  • Investing in other people, get YOUR time back 
  • “Control The Controllable,” and “Reduce to the Ridiculous”, From Todd’s Dad
  • Having a good digital digestive system
  • Break marketing investment down to daily dollars instead of monthly chunk
  • Ego and Advertising. Where do you advertise?  Why? Missing opportunties?
  • Your results have been mediocre, but you decide to hire a “trainer,” as Todd referred to it. The minute it gets difficult or scary, the trainer is the first to go.
  • Don’t cut yourself short
  • Marketing walk-through rate? Measuring what happens with your money
  • Canada and the United States main differences in advertising and marketing
  • Instagram, TikTok and Youtube Content Repurposing and plan
  • All this ^^^ and more

I hope you enjoyed the chat, it was right before a snowstorm, and I am glad Todd could hop on from Baltimore. 

Let me know what you want to hear or learn about next. 

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Cait Milberry

Cait Milberry is a digital marketing manager and strategic advisor specializing in helping individuals and companies across North America build and implement sustainable strategies and business plans.