Blog
The three most common questions I get when working with potential new clients range, but they usually centre around content and content creation. Why is making content important? What types of content should we make? How do we make it, and how can we measure return? Having a scoped-out strategic plan and vision allows you…
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In marketing, finding tips, apps and time-savers can be a game changer for my business and my client’s business. I have put together a list of five and a few bonus tips I am using daily and tell anyone who will listen, especially if they manage social channels, make the odd graphic, and create content…
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I have been out of college for over ten years now. I get asked many questions from college instructors, students, clients I take work on for, about hiring, freelance work, agency work, where to get a job, you get the picture. I want to talk about the “experience” portion of what you bring to the…
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When ideas are communicated effectively, with the right assets and information to illustrate value, and a group of people adopt that new idea or product or process, change happens. The business is in full swing. Then what? Measuring what is happening at a business can be comfortable with KPIs, various forms of reporting, multiple dashboards,…
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In one of my previous jobs, I worked in the manufacturing industry. It was my duty to understand where companies could become more efficient on the production floor and utilize our software. This also correlated with improving their online presence and resources for their current and potential customers so that they could then sell more…
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This morning I looked out the window and had an aha moment. The building across from me is a very busy restaurant. I noticed that on the 3rd floor, they were putting in new windows. Now in a 10-minute span, I watched them take out the old glass, knock out any debris, clean the area,…
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When choosing ingredients, decor, and location Jenny and Peter definitely went the extra Mile, in this case, when they opened the 11th Mile in Fredericton. I visited their establishment this week as part of a photography shoot with ICS Creative Agency and we were there to film a commercial with NB Liquor. Jenny and Peter…
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