Maintaining a strong online presence is vital in the fast-paced business world.
That’s precisely why Ray Roach Service Center, a family-owned auto repair garage on the West Side of Saint John, contacted Milberry Marketing for a marketing and communication makeover.
With a rich history dating back to the 1970s, Ray Roach Service Center has earned a reputation for offering top-notch, honest, and trustworthy service to its customers, treating every visitor like family. However, they wanted their online presence to reflect their heritage, values, and world-class team.
Milberry Marketing hit the road—pun intended—and embarked on a comprehensive marketing journey for Ray Roach Service Center. The strategy improved their online visibility and connected with their audience on a deeper level. Here’s how they did it:
1. Social Media Optimization: The first step was optimizing Ray Roach Service Center’s social media channels, including activating an Instagram page. A strong social media presence is crucial in today’s digital age, allowing businesses to engage with their audience and showcase their brand.
2. Audience Research and Content Pillars: To ensure their content resonated with the right audience, Cait Milberry Marketing conducted thorough audience research. They then established content pillars that formed the backbone of the content strategy. This strategic approach ensured that the content produced aligned with the garage’s values and appealed to its target demographic.
3. On-Site Content Creation: With a strong focus on video, Cait Milberry Marketing created on-site content that showcased life at the shop, the team’s expertise, and educational content for their audience. These videos provided an intimate look into the garage’s operations, building trust and rapport with potential customers.
4. Blog Posts for SEO: Blog posts were written to address the audience’s common questions and concerns. These posts provided valuable information and helped improve the website’s overall SEO, making it more discoverable by search engines.
5. Content Scheduling and Community Management: Cait Milberry Marketing handled content scheduling and daily community management. This freed up the Ray Roach Service Center team to focus on what they do best—helping their customers get back on the road.
The results were nothing short of impressive 👏:
- Increased Reach: The garage saw a remarkable increase in reach, soaring by over 473% compared to the previous 90 days.
- Growing Social Media Presence: The number of new likes and followers surged by 230%, demonstrating the effectiveness of the marketing strategy.
- Boosted Profile Visits: Profile visits witnessed a substantial increase of 380% compared to the preceding 90 days.
- Engagement Uplift: Engagement with the audience doubled, showcasing the content strategy’s success.
- Most importantly, there are more appointments. Ray Roach Service Center has experienced an increase in appointments over the last three months, with many referring to discovering the business on social media. Lately, they’ve been booking appointments for a week out!
Cait Milberry Marketing has helped Ray Roach Service Center achieve wicked results in only a few months of collaboration. We can’t wait to continue doing more fantastic work with them! Plans include further website enhancements, continued content strategy development, and addressing any other communication and marketing needs the garage may have to help them reach their business goals.
If you need vehicle repair or maintenance in the Saint John area, you now know who to call—Ray Roach Service Center. With their commitment to excellence and a newfound digital presence, they’re ready to serve you like family and confidently get you back on the road. 😉
