When ideas are communicated effectively, with the right assets and information to illustrate value, and a group of people adopt that new idea or product or process, change happens. The business is in full swing. Then what?
Measuring what is happening at a business can be comfortable with KPIs, various forms of reporting, multiple dashboards, management teams and many other options, but what happens when we look at things in the business at a granular level?
Most people will resort to not fixing what is not entirely broken; they will trust in something they have already purchased. People do not like change, so if this interrupts the day to day and does not seem easy, good luck finding someone to listen to you about implementing what you have to offer. However, some businesses dedicate much time to look at the very things that help them grow.
They focus on the world their ideal target customers live in, and they understand their pain points, what makes them happy, who they are in the organization, for example, usually, if they are decision-makers, you can get further in the process. Businesses focus on how their departments then process that customer’s needs and information and create long-lasting client relationships that turn into referrals and more business.
So now that we know how our customer navigation journey looks like, how do our departments and our dollars work for us and not against us? How do we find out proactively in real-time issues that could arise before they impact us? To me, it is all about delegating, working smarter, not harder and being able to roll up your sleeves and implement change when it helps the business even if it’s hard, actually especially when it’s hard.
Very accurate in the manufacturing and packaging industry and every industry when you think about it.
Right now, social media platform algorithms change every couple of weeks. I specially craft marketing and social media strategies for my clients for the year, but I tweak them month over month because of changes, formatting, and to generally ensure it is the best for the end-user as it is for the client.
Growth is significant to any company, but it is also essential to look at what it is you provide the solution to and double down on that. Ensure all your departments talk regularly and work together to tell the entire story.
We all have a pillar that we are working for or towards that makes what we are doing right now, worth our time. We don’t start businesses so that they fail. We start businesses to help people.
Over the past ten years, I have worked in various industries, and one thing I know for sure is that you need to know where the pain points are for your departments and, most importantly, your customer.
I recommend that your company map out some strategies that will help you respect the potential customer’s time. From there, you can start to understand where they experience more of their pain points and how you can help them.
If you pay someone to sit from 9-5 to do a job that a fully automated CRM does, then you could use your hiring dollars to hire someone that brings additional value and skills to your company and your customers.
It’s about rolling up your sleeves and getting shit done and being in business next year.
It’s about working with others to bring your story to the table in a way your target customers, the people you very much want to do business with would find helpful, appealing and ultimately want the client relationship with you too.
What do you think about continuous improvement in 2019 anyways?
Looking for some help in the right direction before you go all in? I Can Help.
