In one of my previous jobs, I worked in the manufacturing industry. It was my duty to understand where companies could become more efficient on the production floor and utilize our software. This also correlated with improving their online presence and resources for their current and potential customers so that they could then sell more product or more of their services. (In a nutshell)
The proof is always in the pudding, that’s how the saying goes, and that is the case with continuous improvement projects and marketing strategies. At least in my 10 years of experience, you need the data to make actionable decisions, especially when you are spending money in-house or with 3rd party options. You don’t know what you don’t measure.
An example I will use would be that in manufacturing, these companies spend a lot of money already on ERP and MES Systems, we are talking hundreds of Thousands of dollars with electronic dashboards on the production floor. However, tracking what was happening in real time or implementing solutions to fix the problem and measure the downtime or waste streams it was causing was not the top priority.
You might say, ok, so what does that really mean. It means that even with the best software or team in place that millions of dollars were left out on the table because the processes were not adopted by the entire team. This can also go for outdated websites, a shitty CRM that really no one is using or getting more sales with, and a lot of branding issues. When you don’t give a fuck about the value you solve the problem for you to lose track of the most important thing, your customer. You leave them stranded in the buyer journey, and you are leaving money on the table in this case too. Change is something that even I have a hard time with. So do many others. Do you?
Today, I work at ICS creative Agency and run my own consulting business and a podcast platform. I do a lot of public speaking and workshops. I create and implement business strategies and suggest tools, resources, and talent to ultimately grow the business for my clients. This ranges from startups to large companies and celebrities and music festivals and the one thing I found in common is that you can have the best strategy, the best people and the best product or service but if each person on the team does not adopt the processes and mindset to grow the company, you will have half ass results and potentially fail in other areas and ultimately fail the business. You are never too busy to improve.
When I said above, let’s get real, I am talking about the fact you want to add more MRR to your business. Most of us do.
Ideas come and go and it is important to bring them to the table when they do in fact change business operations for the better. This again could be a new CRM, or website, new software to help you publish social media posts, or help with grammar, whatever it might be, It is vital to take time to really look at the big picture and focus on where you bring the most value for your customer. That is really where the gold is. Pun intended. Hire people that can help tell your story and focus on what is a no brainer instead of trying to do it all.
