Tag

support local Archives - Cait Milberry

How big is your blocked list?

By | Business | No Comments

To be 100% honest, it’s really large. Fuck fake followers.

Let’s discuss what cleaning up “The gram” can do for you and your business.

I work full time as a Marketing and Project Manager at ICS creative agency. I also freelance, do workshops and work very hard in my community and with others to ensure they use their dollars where it can truly help their business grow.

If this is of interest to you I urge you to keep reading.

First things first, oOOo we got some new followers, OMG! Our profile or clients is growing, we got some engagement happening, Great job! I am certain you are probably just “killin” it with great photos, captions and content just urging your audience to interact with you, your story offers and whatever else you got for them. Thing is, once we started and the profile grows, Did we or will we now put pillars in place to measure what is happening? Continuous improvement for our audience? How many of these followers are real? 

Real in the sense that they could potentially buy from you.  Are they a friend or family member, local business you support? Is it a Dog account you mutually follow back because Hey, Legend Ronnie Ortiz The English bulldog is adorable and you need him daily to get through the day? As long as they add value to you, and you add value to them, This is a mutual follow that is consistently engaged with.

Dominique Legere is someone I continue to be floored by. Her voice, her drive, the way she starts conversations that don’t end after a new post is up is so inspiring, Her business, the growth of it, just everything about her, stands out. This is why she is growing her business WITH and FOR the community who helped her get to that point. Rewarding her biggest fans and making them super fans. Also, this is her dog and it makes her even more magical. Check out In pursuit -A mobile boutique.

Now let’s go back to the rest of those new followers you got…

Question is, Do they actually engage?  Did they say Hi? Like any photos?

 

Whether you are interested in influencer marketing or what is left of it, big campaigns, celebrity endorsements, whatever it is, the performance is based on your Audience. 

Inactive, ghost, and ultimately just ” Followers” making your number bigger won’t make your monthly recurring revenue any higher. They just bury your content and profile and make your ad dollars go against you and sometimes for your competitors or clients competitors. Get them out of there. Make your content and marketing/ advertising dollars go the furthest they can. For example, You can start by blocking anyone who doesn’t have a profile picture.

Let’s say you are a women’s high heel company and you have 10k followers on IG. Let’s say you check your insights and maybe 4k of those followers are men and let’s be honest, It is to see beautiful, sophisticated women in your shoes and fashions. Now if we want to be superbly optimistic we could say maybe a couple would buy for their Significant other, but being realistic, you can see my point here.

“Cait, our competitor has a bazillion Instagram followers while I’m over here trying to get a comment”. I hear this at least once a week. I am sure you are nodding your head, yes saying, me too…

Working full time with a marketing agency, I have seen a few instances where accounts we worked with had up to 100k followers and were not sustainable. They just were not cutting it. From the outside, they were “ Killin” it.

Example-Having a condensed list of referred customers, clients, additional businesses you support could bring you, in fact, more business. It could also do the same for them. Having let’s say a CRM or an Instagram account ( which by the way can connect with Hubspot 😉 Ask me how… But let’s say that you have 1000 vs 5000. You nurture and work with these people. Market your offers and content to them. This often times helps businesses keep their sales pipelines full.

Example- Email Marketing, you have a list now of 2k names from your Instagram ads. You do a cleanup. You then do a campaign and notice you get a 17% open rate compared to a good open average of about 32%. Knowing if that 2k actually was tailored to what your offer was and condensing that list into segments would help convert immediately.

We use the app cleaner for both Android and iPhone. It allows you to do bulk actions and the most needed, the block tool. Just last week I brought my following from 3600 to about 1100 and wow what a difference!!! I will admit it was very scary. Scary to see the count go down but again- they were not folks who use my content, they are not my ideal audience.

The level of engagement if you are not being reactive to it, and what you put out, simply won’t fly anymore.  If this were another industry, you would be responsible for the performance and potentially lose your job. If you were in finance or sales and delivered a proposal there would be data points that make the sale close or not.

For us at ICS Creative Agency, We always look into the data first. Analyze and action. We want our clients to go from a present state to a future dream state with us.

The truth is, just be real. Like J-Lo and Jarule said. Be legit. Don’t bullshit and don’t fuck around.  See what magic unfolds.

The big number that makes you” credible”?

Screw the 10k followers, IF 65 % of them are not buying from you or your WHY.

Let’s revisit the high heel company from above.  Scrolling and creeping never helped anybody.

Don’t be scared to WALK people out of your Instagram account. Pun intended.

What if your partnerships asked about these metrics? Who your demographics are based on vs who your followers currently are? I bet the conversation and potential opportunity would shift if these things are not carefully tailored.

Website Action?

Get that listed in your profile right freaking now! Make it easy for people to understand WHY you do what you do, what the offer is and make it even easier to buy it from you.

Important number, how many people go to the site from your profile? These insights will give you incredible feedback. If there are no clicks, WHY? Maybe your audience is not your ideal customer.

Use Google analytics to look into your website data. Just log in, go to all website data and then referrals. This allows you to track people coming from these platforms and what to hone in on, make tweaks to etc.

How much engagement did you get yo?

Have you ever posted something that was really great and like nothing happened? Are you nodding your head hell yeah? I bet you are, we all have had this happen. A big piece of advice, treat your audience like a community. Respect them, tailor content to those who follow you and refer you business now.  Be the place people go to because they find great info, great content and best of all, You.

Reach? I only reach so tall…

Your content doesn’t just show up anymore. If your engagement is going down, and you do nothing other than post more, it’s like you’re on the escalator in market square going the opposite way and oh yeah it’s broken until June. Keep on the stuff that is helpful to people, and helps you gauge the potential for your business and others.

Instagram stories

Make it a point to start watching stories. Create your own. Maybe storyboard it if you are not comfortable being the face of the brand or company. Don’t be the account that makes people swipe through, or sigh every time they come across yours by accident.

I do hope that this sheds some light on improving your Instagram efforts today.

Check out @ICS Creative Agency for any Business and Marketing Services and please feel free to reach out and comment to dig into this a bit more, and bring personal experience to the table.

Cheers, and thank you so much for taking the time to read this.

MAUDE + MONTGOMERY- Bring the Maritimes home.

By | Business | No Comments
MAUDE + MONTGOMERY  brings the soul of the Maritimes alive and allows you to take the maritime home with you no matter where you are in the world…
 
Featuring an incredible collection of curated Artisanal Gifts and gift boxes that offer a sense of nostalgia for east coast living. Simply beautiful items and gifts for everyone.
I recently received one of their signature maritime gift boxes and was floored. Everything from the way the box was made, the smell, the contents, I would 100% recommend checking this company out and getting one of these special boxes.
I have been working with Kerri and heather for a short time now and I am loving what they are doing with their brand and online business. The story is being told from so many different views and that is so cool
 
The artists, the owners, their customers, and ultimately how their customers use those special items and make memories with is bringing the MAUDE + MONTGOMERY brand to new levels. I am over the moon to be working with this company and I love how everyone in Atlantic Canada is helping each other and the community at the same time.
I urge you to check out their website and the items in their shop. The gift box alone for 25$ is a steal and is extremely well crafted. It could be used for so many things.
 
Specific items I really liked:
 
Sea Salt and Spoon  Used this to make a stew on the weekend and felt like I knew what I was doing with this special little ingredient and the stew was amazing!
 
Sea Kelp Soap  Some of the best soap especially for sensitive skin. I will be switching to this 100%.
 
Linen towels  Honestly, these make me look like I have a nice kitchen and that I know what I am doing LOL. They are very nice and made extremely well. I will be ordering some of these for the bathroom next.
 
Quiet Coast Candle– Love the smell of this. Light, and refreshing. I love the smell it put through the house.
 
The flowers…These were such a nice touch. I really enjoy all the contents sincerely and recommend checking them out.
 
Check out their Instagram.
Check out this article by Huddle for more information and an interview with Kerri.
#Community
 
 Cheers 🙂

Moosehead Breweries 150th Party!!!

By | Business | No Comments

 

Saint John is a very amazing place to live. There is a lot of history and tradition here. New Brunswick is proud to have Moosehead Breweries call this place home. For 150 years they have been thriving here and brewing delicious beer.

On the night of their big 150 party, I got an invite from my friend Cherise Letson, at Huddle and I went as her guest and it was super fun and I was honored to attend.

We arrived at Harbour Station, at promptly 6:45 for our shuttle and City Transit transported us to the Brewery. We showed up, and while in line, and obtaining our bracelets we got glow sticks, pretzel necklaces, beer cozies and a whole bunch of other fun stuff.

We got on the bus and heard lots about the history and about the evening ahead of us. We arrived at the Brewery, and the warehouse had been prepared for one hell of a party. Holy Macaroni! 

The lights, from Duncan Electrical, were incredible as you can guess. Rows and rows of lights, disco ball, and band lights were spectacular. the whole place was electric.

The beer and cider options were plentiful. The snacks were abundant. There was no shortage of food or drink for anyone there. The food trucks outside also offered a vast array of options for folks to choose from. While on the topic of food, they supplied more Dominos pizzas than I could ever dream of eating in 10 years, this is not an over exaggeration.

The photo booth experience was the coolest thing. Being able to immediately have a photo of the experience as well as digitally on Ipads to share in the moment to your specific social media profile. We used the Hashtag #Moosehead150Party and we saw everyone’s photos up n the screen. Smoothest most fun, completely seamless photo booth I have ever used! So Cool! Check out this company via Huddle Article.

Check out the Instagram feed from that evening.

Their website:

http://www.memories2go.ca/

Cherise and I had such a fun time and I am so pumped she got me to go with her. The band and dancing was just the most enjoyable time.

The band WTFunk was splendid!

Seeing friends, clients, co-workers all dancing and celebrating this rich history was amazing, to say the least. I was honored to be a guest there.

We got on the bus near midnight, and headed back uptown and again, so thrilled to have been part of that celebration.

What a great party!

Check out the other photos I was able to grab and can show 😉 haha.

Cheers 🍻

 

 

 

 

 

 

Above: Myself and MP Wayne Long

Above: Friends @BrockJorgy and @StephanieMacdonald

Cheers 🍻

Coffee with a friend

By | Business | No Comments

 

Coffee, and adventures, yes, please. Station 33 is the perfect combo of the 2 things.

Sunday, my friend Andalia and I went out for a cruise after breakfast. We made our way eventually to Station 33 out in Hampton. ☕️✨ 

We both were so pumped when we went in. The cafe was calm, the coffee smelled incredible, the layout was pretty and immediately made you feel at home. That is essentially what it was. A home. There were a kitchen and a big dining room area. Everything was homemade, from the protein bars, sandwiches and more. The contents, for example, books, menu boards, writing on the wall, it was truly amazing. I cannot wait to go back.

I am still thinking about it. From the Americano to the homemade sea salt scrub in the bathroom, I urge you to head out there and check it out. Here are a few photos I took while we were there.

Love this mug which was only 10$ and is a camper style mug. I love the feel of it and the price was rad too! 

Let me know your thoughts and what you got when you visited Station 33.

Cheers ☕️

-Cait