Cherise Letson and I were destined to meet one way or another, and we found each other in two capacities. We were both incredibly integrated into the business community in NB and kept on hearing about each other and finally, we got to meet by strapping on roller skates and hitting the rink to roller skate. Since that day, We have listened to many records, in particular, The Stampeder’s greatest hits, and spent countless hours skating, and having deep talks about business and the start up scene here. Finding someone who is sincerely interested in our community and is a super amazing person is really cool.
Cherise works for Huddle. Huddle essentially elevates and shows the stories of interesting entrepreneurs and businesses throughout the region. They are passionate about making a difference by illustrating that business is creative, and a powerful force for positive social change.
We believe in this philosophy as well. We know how important, the brand, the story and every component of the business is.
I wanted to sit down and chat about what keeps her energized and give you some context about her feelings on the city currently.
Grab your headphones:)
In September 2016, I started working with a stellar creative agency. I knew that by joining their team I would incur a wealth of knowledge, but would also have access to tools, software, resources, equipment, and a phenomenal team/support system I would not have on my own. Every day I learn something new, that ultimately helps my team and clients, our business as a whole, And I am absolutely infatuated with it.
Very Quickly the idea Fishbowl on my desk started to fill up with little notes, tips, ideas, strategies, people and connections I want and wanted to reach out and talk to. That’s when I had the idea of doing an audio series with ICS Creative Agency.
I wanted/ want these meetups to be organic, not staged, all raw conversation no edits, to be chill and valuable to our networks, consistently. Ultimately, I wanted and continue to want to talk to incredible people, and elevate what they are up to, their thoughts and the sincere feeling’s about our city and how that relates to their business, and marketing strategies moving forward.
You can find all of these audio interviews and blogs Here. I urge you to check them out, really cool folks, the raw unedited conversation about their favorite records, marketing strategies, what keeps them energized, and mostly what they want for their city. Leave a comment or a name of someone you would maybe like to see interviewed.
To date we have had featured: Keith Brideau – Historica Developments, Cherise Letson from Huddle, Comedian James Mullinger, Joanna Killen of ESJ/ Momentum Canada, Mayor of Saint John, Don Darling, Harrison Teed, owner of Pristine, Derek Riedle, Founder of Revolution Strategy, Talons of Venice and Civilized, Greg Hemming’s from Hemming’s House Picture’s, and we are only getting started for 2017’s interviews and blogs.
In my opinion, every person I interview, I have takeaways and so do they. It’s a valuable chunk of time for both parties and when the content gets distributed, people are generally curious about how these folks actually do the things they do. Example: How a comedian may do their marketing VS the Mayor of Saint John.
I am so excited to be creating more of these and to engage even more with creatives and the business community. The ability to feed the ecosystem with good content, tips, and good people is pretty amazing and energizing.
Make sure to give ICS a follow here, and on Facebook and Instagram, We have a pretty amazing Snapchat too. We do incredible giveaways, provide valuable information and fun tips and LOTS of photos of our dogs.
Thank you for checking out this post. Cheers to much more.
Sometimes what we want we can see in sight but ensure we have the right tools, resources, team, and playbook in place are extremely critical before jumping ahead and encountering the storm without nothing to turn back with.
In my experience, I have been a part of a successful startup, that if it had not reached out collaboratively it would not be still in business today.
It is vital to really check in with those who do their job well and see how they can help add to your brand and service. Whether it’s a pitch deck for demo day, new infographics for trade shows, social media scheduling, the correct CRM in place, reaching out can really save you time, money and ensure efforts and marketing dollars are spent wisely and where it can convert.
I sincerely enjoy working with all industries, and diving in and researching their core value points, and how they help and engage with their client or end user. I become part of their sales and marketing team so I can fully comprehend what they do and why their customer wants it.
Working together can remove a lot of barriers to action to give you back more time to do more important things that make the business operate the best it can while ensuring the proper focus on sales and marketing is checked off.
I think in the end we all have a bit of fog brain when it comes to what our company, product or service does. We get tunnel vision. Working with creative professionals can really give you some insight you did not have before that can be extremely valuable early on in your business no matter what you do.
Get in touch with me today if you would like to chat.
If you need some assistance with creative marketing and collaboration get in touch today.