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Branding Archives - Cait Milberry

How big is your blocked list?

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To be 100% honest, it’s really large. Fuck fake followers.

Let’s discuss what cleaning up “The gram” can do for you and your business.

I work full time as a Marketing and Project Manager at ICS creative agency. I also freelance, do workshops and work very hard in my community and with others to ensure they use their dollars where it can truly help their business grow.

If this is of interest to you I urge you to keep reading.

First things first, oOOo we got some new followers, OMG! Our profile or clients is growing, we got some engagement happening, Great job! I am certain you are probably just “killin” it with great photos, captions and content just urging your audience to interact with you, your story offers and whatever else you got for them. Thing is, once we started and the profile grows, Did we or will we now put pillars in place to measure what is happening? Continuous improvement for our audience? How many of these followers are real? 

Real in the sense that they could potentially buy from you.  Are they a friend or family member, local business you support? Is it a Dog account you mutually follow back because Hey, Legend Ronnie Ortiz The English bulldog is adorable and you need him daily to get through the day? As long as they add value to you, and you add value to them, This is a mutual follow that is consistently engaged with.

Dominique Legere is someone I continue to be floored by. Her voice, her drive, the way she starts conversations that don’t end after a new post is up is so inspiring, Her business, the growth of it, just everything about her, stands out. This is why she is growing her business WITH and FOR the community who helped her get to that point. Rewarding her biggest fans and making them super fans. Also, this is her dog and it makes her even more magical. Check out In pursuit -A mobile boutique.

Now let’s go back to the rest of those new followers you got…

Question is, Do they actually engage?  Did they say Hi? Like any photos?

 

Whether you are interested in influencer marketing or what is left of it, big campaigns, celebrity endorsements, whatever it is, the performance is based on your Audience. 

Inactive, ghost, and ultimately just ” Followers” making your number bigger won’t make your monthly recurring revenue any higher. They just bury your content and profile and make your ad dollars go against you and sometimes for your competitors or clients competitors. Get them out of there. Make your content and marketing/ advertising dollars go the furthest they can. For example, You can start by blocking anyone who doesn’t have a profile picture.

Let’s say you are a women’s high heel company and you have 10k followers on IG. Let’s say you check your insights and maybe 4k of those followers are men and let’s be honest, It is to see beautiful, sophisticated women in your shoes and fashions. Now if we want to be superbly optimistic we could say maybe a couple would buy for their Significant other, but being realistic, you can see my point here.

“Cait, our competitor has a bazillion Instagram followers while I’m over here trying to get a comment”. I hear this at least once a week. I am sure you are nodding your head, yes saying, me too…

Working full time with a marketing agency, I have seen a few instances where accounts we worked with had up to 100k followers and were not sustainable. They just were not cutting it. From the outside, they were “ Killin” it.

Example-Having a condensed list of referred customers, clients, additional businesses you support could bring you, in fact, more business. It could also do the same for them. Having let’s say a CRM or an Instagram account ( which by the way can connect with Hubspot 😉 Ask me how… But let’s say that you have 1000 vs 5000. You nurture and work with these people. Market your offers and content to them. This often times helps businesses keep their sales pipelines full.

Example- Email Marketing, you have a list now of 2k names from your Instagram ads. You do a cleanup. You then do a campaign and notice you get a 17% open rate compared to a good open average of about 32%. Knowing if that 2k actually was tailored to what your offer was and condensing that list into segments would help convert immediately.

We use the app cleaner for both Android and iPhone. It allows you to do bulk actions and the most needed, the block tool. Just last week I brought my following from 3600 to about 1100 and wow what a difference!!! I will admit it was very scary. Scary to see the count go down but again- they were not folks who use my content, they are not my ideal audience.

The level of engagement if you are not being reactive to it, and what you put out, simply won’t fly anymore.  If this were another industry, you would be responsible for the performance and potentially lose your job. If you were in finance or sales and delivered a proposal there would be data points that make the sale close or not.

For us at ICS Creative Agency, We always look into the data first. Analyze and action. We want our clients to go from a present state to a future dream state with us.

The truth is, just be real. Like J-Lo and Jarule said. Be legit. Don’t bullshit and don’t fuck around.  See what magic unfolds.

The big number that makes you” credible”?

Screw the 10k followers, IF 65 % of them are not buying from you or your WHY.

Let’s revisit the high heel company from above.  Scrolling and creeping never helped anybody.

Don’t be scared to WALK people out of your Instagram account. Pun intended.

What if your partnerships asked about these metrics? Who your demographics are based on vs who your followers currently are? I bet the conversation and potential opportunity would shift if these things are not carefully tailored.

Website Action?

Get that listed in your profile right freaking now! Make it easy for people to understand WHY you do what you do, what the offer is and make it even easier to buy it from you.

Important number, how many people go to the site from your profile? These insights will give you incredible feedback. If there are no clicks, WHY? Maybe your audience is not your ideal customer.

Use Google analytics to look into your website data. Just log in, go to all website data and then referrals. This allows you to track people coming from these platforms and what to hone in on, make tweaks to etc.

How much engagement did you get yo?

Have you ever posted something that was really great and like nothing happened? Are you nodding your head hell yeah? I bet you are, we all have had this happen. A big piece of advice, treat your audience like a community. Respect them, tailor content to those who follow you and refer you business now.  Be the place people go to because they find great info, great content and best of all, You.

Reach? I only reach so tall…

Your content doesn’t just show up anymore. If your engagement is going down, and you do nothing other than post more, it’s like you’re on the escalator in market square going the opposite way and oh yeah it’s broken until June. Keep on the stuff that is helpful to people, and helps you gauge the potential for your business and others.

Instagram stories

Make it a point to start watching stories. Create your own. Maybe storyboard it if you are not comfortable being the face of the brand or company. Don’t be the account that makes people swipe through, or sigh every time they come across yours by accident.

I do hope that this sheds some light on improving your Instagram efforts today.

Check out @ICS Creative Agency for any Business and Marketing Services and please feel free to reach out and comment to dig into this a bit more, and bring personal experience to the table.

Cheers, and thank you so much for taking the time to read this.

MAUDE + MONTGOMERY- Bring the Maritimes home.

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MAUDE + MONTGOMERY  brings the soul of the Maritimes alive and allows you to take the maritime home with you no matter where you are in the world…
 
Featuring an incredible collection of curated Artisanal Gifts and gift boxes that offer a sense of nostalgia for east coast living. Simply beautiful items and gifts for everyone.
I recently received one of their signature maritime gift boxes and was floored. Everything from the way the box was made, the smell, the contents, I would 100% recommend checking this company out and getting one of these special boxes.
I have been working with Kerri and heather for a short time now and I am loving what they are doing with their brand and online business. The story is being told from so many different views and that is so cool
 
The artists, the owners, their customers, and ultimately how their customers use those special items and make memories with is bringing the MAUDE + MONTGOMERY brand to new levels. I am over the moon to be working with this company and I love how everyone in Atlantic Canada is helping each other and the community at the same time.
I urge you to check out their website and the items in their shop. The gift box alone for 25$ is a steal and is extremely well crafted. It could be used for so many things.
 
Specific items I really liked:
 
Sea Salt and Spoon  Used this to make a stew on the weekend and felt like I knew what I was doing with this special little ingredient and the stew was amazing!
 
Sea Kelp Soap  Some of the best soap especially for sensitive skin. I will be switching to this 100%.
 
Linen towels  Honestly, these make me look like I have a nice kitchen and that I know what I am doing LOL. They are very nice and made extremely well. I will be ordering some of these for the bathroom next.
 
Quiet Coast Candle– Love the smell of this. Light, and refreshing. I love the smell it put through the house.
 
The flowers…These were such a nice touch. I really enjoy all the contents sincerely and recommend checking them out.
 
Check out their Instagram.
Check out this article by Huddle for more information and an interview with Kerri.
#Community
 
 Cheers 🙂

Serious sit down with a “Sweet City Woman”

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Cherise Letson and I were destined to meet one way or another, and we found each other in two capacities. We were both incredibly integrated into the business community in NB and kept on hearing about each other and finally, we got to meet by strapping on roller skates and hitting the rink to roller skate. Since that day, We have listened to many records, in particular, The Stampeder’s greatest hits, and spent countless hours skating, and having deep talks about business and the start up scene here. Finding someone who is sincerely interested in our community and is a super amazing person is really cool.


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Cherise works for Huddle. Huddle essentially elevates and shows the stories of interesting entrepreneurs and businesses throughout the region. They are passionate about making a difference by illustrating that business is creative, and a powerful force for positive social change.

We believe in this philosophy as well. We know how important, the brand, the story and every component of the business is.

I wanted to sit down and chat about what keeps her energized and give you some context about her feelings on the city currently.

Grab your headphones:)

1) What is your favorite record?
2) Tell the audience something random
3) As a professional, who is deeply integrated into whats happening in the city, business-wise and amongst the community what do you most like to write or report on?
4)Because you cover and help provide context and keep people in the loop, as well as elevate their business efforts, what do you personally feel about all the momentum our city has right now as a young professional and as a resident?
5)What advice would you give to a young person?
6)What do you find most rewarding about what you do?
Insert the other question once I hear the audio)
7)If you could predict the next few years for Saint John, what would you say that looks like?
8)Do you feel more motivated because of all the energy in the city currently and how do you see that effecting you?
9) What do you want for your city?
You can learn more and read Cherise’s articles by checking out Huddle.
#NBProud #CityOnFire #GirlBosses #SupportLocal #Stampeders #RollerSkating #BobDylan #BloodOnTheTracks #ContentCreation

Audio Series 2016/ 2017

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In September 2016, I started working with a stellar creative agency. I knew that by joining their team I would incur a wealth of knowledge, but would also have access to tools, software, resources, equipment, and a phenomenal team/support system I would not have on my own. Every day I learn something new, that ultimately helps my team and clients, our business as a whole, And I am absolutely infatuated with it.

Very Quickly the idea Fishbowl on my desk started to fill up with little notes, tips, ideas, strategies, people and connections I want and wanted to reach out and talk to. That’s when I had the idea of doing an audio series with ICS Creative Agency.

I wanted/ want these meetups to be organic, not staged, all raw conversation no edits, to be chill and valuable to our networks, consistently. Ultimately, I wanted and continue to want to talk to incredible people, and elevate what they are up to, their thoughts and the sincere feeling’s about our city and how that relates to their business, and marketing strategies moving forward.

You can find all of these audio interviews and blogs Here. I urge you to check them out, really cool folks, the raw unedited conversation about their favorite records, marketing strategies, what keeps them energized, and mostly what they want for their city. Leave a comment or a name of someone you would maybe like to see interviewed.

To date we have had featured: Keith Brideau – Historica Developments, Cherise Letson from Huddle, Comedian James Mullinger, Joanna Killen of ESJ/ Momentum Canada, Mayor of Saint John, Don Darling, Harrison Teed, owner of Pristine, Derek Riedle, Founder of Revolution Strategy, Talons of Venice and Civilized, Greg Hemming’s from Hemming’s House Picture’s, and we are only getting started for 2017’s interviews and blogs.

In my opinion, every person I interview, I have takeaways and so do they. It’s a valuable chunk of time for both parties and when the content gets distributed, people are generally curious about how these folks actually do the things they do. Example: How a comedian may do their marketing VS the Mayor of Saint John.

I am so excited to be creating more of these and to engage even more with creatives and the business community. The ability to feed the ecosystem with good content, tips, and good people is pretty amazing and energizing.

Make sure to give ICS a follow here, and on Facebook and Instagram, We have a pretty amazing Snapchat too. We do incredible giveaways, provide valuable information and fun tips and LOTS of photos of our dogs.

Thank you for checking out this post. Cheers to much more.

 

Foggy Days..

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Sometimes what we want we can see in sight but ensure we have the right tools, resources, team, and playbook in place are extremely critical before jumping ahead and encountering the storm without nothing to turn back with.

In my experience, I have been a part of a successful startup, that if it had not reached out collaboratively it would not be still in business today.

It is vital to really check in with those who do their job well and see how they can help add to your brand and service. Whether it’s a pitch deck for demo day, new infographics for trade shows, social media scheduling, the correct CRM in place, reaching out can really save you time, money and ensure efforts and marketing dollars are spent wisely and where it can convert.

I sincerely enjoy working with all industries, and diving in and researching their core value points, and how they help and engage with their client or end user. I become part of their sales and marketing team so I can fully comprehend what they do and why their customer wants it.

Working together can remove a lot of barriers to action to give you back more time to do more important things that make the business operate the best it can while ensuring the proper focus on sales and marketing is checked off.

I think in the end we all have a bit of fog brain when it comes to what our company, product or service does. We get tunnel vision. Working with creative professionals can really give you some insight you did not have before that can be extremely valuable early on in your business no matter what you do.

Get in touch with me today if you would like to chat.

If you need some assistance with creative marketing and collaboration get in touch today.

Cheers