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World Cannabis Congress + Chelsea Handler- Part 1

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Hey Everyone!

What an amazing week coming up! Thrilled to be working with Civilized and covering some great panels at The World Cannabis Congress, being held right here in my city, Saint John. How fucking cool is that? For me, personally, it’s crazy fucking cool!

This event was announced a few months back and I knew I needed to be part of it. This conference is bringing ALL of the best in the cannabis industry, in business and in research, and culture from all around the world.

The focus is to bring folks together from the cannabis industry, in business and research, politics and culture and really work together, and create conversations and know more about global quality standards. Over these 2 days, there will be over 1- countries in attendance, informative panels and some amazing connections to be made.

I will be covering quite a few panels so I urge you to check out the Civilized website and my Instagram story for behind the scenes. Find me at @CaitMilberry.

The other neat part of this is that Civilized is bringing someone who I really think is a rad person, Chelsea Handler. She will be speaking at one of the panels, and on Sunday night at the Imperial, you can join her for a special show! Get your tickets here right now! There will be a great discussion and some comedy sprinkled in.

I have been putting up posters and prepping myself for the emotions that will come from seeing her.

To be honest, when I first started consuming Chelsea’s content, it was for one reason, her late dog Chunk. She leads a very busy life, but he meant the world to her. You never saw her leaving for long periods of time, or jet-setting, and just leaving him behind. I really thought that was rad. I also felt connected to her because she just speaks my lingo.

My dog Herb turns 12 this Sunday the night of her show. I know how much she loves her pets and when her dog Chunk passed this past year it broke my heart and even though we don’t know each other I sent her a message and felt her grief. She has since rescued Bert and Bernice and its been wonderful seeing them on the gram.  On Chelsea’s posts, you see real people and Chelsea chatting back and forth, that to me is the whole reason I am in Marketing. ( See all of her pups below and a picture of herb furthest right)
               
I appreciate how fucking real she is. I try to stay out of politics and that realm of her world, but I respect her message and her confidence.
I don’t know what she will think of my little city or the conference, but I do hope she feels welcome and has a time here and tells her audience about us.
Stay tuned for Part 2 of this blog after the show and the conference and be sure to follow me on Instagram to follow behind the scenes!

How big is your blocked list?

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To be 100% honest, it’s really large. Fuck fake followers.

Let’s discuss what cleaning up “The gram” can do for you and your business.

I work full time as a Marketing and Project Manager at ICS creative agency. I also freelance, do workshops and work very hard in my community and with others to ensure they use their dollars where it can truly help their business grow.

If this is of interest to you I urge you to keep reading.

First things first, oOOo we got some new followers, OMG! Our profile or clients is growing, we got some engagement happening, Great job! I am certain you are probably just “killin” it with great photos, captions and content just urging your audience to interact with you, your story offers and whatever else you got for them. Thing is, once we started and the profile grows, Did we or will we now put pillars in place to measure what is happening? Continuous improvement for our audience? How many of these followers are real? 

Real in the sense that they could potentially buy from you.  Are they a friend or family member, local business you support? Is it a Dog account you mutually follow back because Hey, Legend Ronnie Ortiz The English bulldog is adorable and you need him daily to get through the day? As long as they add value to you, and you add value to them, This is a mutual follow that is consistently engaged with.

Dominique Legere is someone I continue to be floored by. Her voice, her drive, the way she starts conversations that don’t end after a new post is up is so inspiring, Her business, the growth of it, just everything about her, stands out. This is why she is growing her business WITH and FOR the community who helped her get to that point. Rewarding her biggest fans and making them super fans. Also, this is her dog and it makes her even more magical. Check out In pursuit -A mobile boutique.

Now let’s go back to the rest of those new followers you got…

Question is, Do they actually engage?  Did they say Hi? Like any photos?

 

Whether you are interested in influencer marketing or what is left of it, big campaigns, celebrity endorsements, whatever it is, the performance is based on your Audience. 

Inactive, ghost, and ultimately just ” Followers” making your number bigger won’t make your monthly recurring revenue any higher. They just bury your content and profile and make your ad dollars go against you and sometimes for your competitors or clients competitors. Get them out of there. Make your content and marketing/ advertising dollars go the furthest they can. For example, You can start by blocking anyone who doesn’t have a profile picture.

Let’s say you are a women’s high heel company and you have 10k followers on IG. Let’s say you check your insights and maybe 4k of those followers are men and let’s be honest, It is to see beautiful, sophisticated women in your shoes and fashions. Now if we want to be superbly optimistic we could say maybe a couple would buy for their Significant other, but being realistic, you can see my point here.

“Cait, our competitor has a bazillion Instagram followers while I’m over here trying to get a comment”. I hear this at least once a week. I am sure you are nodding your head, yes saying, me too…

Working full time with a marketing agency, I have seen a few instances where accounts we worked with had up to 100k followers and were not sustainable. They just were not cutting it. From the outside, they were “ Killin” it.

Example-Having a condensed list of referred customers, clients, additional businesses you support could bring you, in fact, more business. It could also do the same for them. Having let’s say a CRM or an Instagram account ( which by the way can connect with Hubspot 😉 Ask me how… But let’s say that you have 1000 vs 5000. You nurture and work with these people. Market your offers and content to them. This often times helps businesses keep their sales pipelines full.

Example- Email Marketing, you have a list now of 2k names from your Instagram ads. You do a cleanup. You then do a campaign and notice you get a 17% open rate compared to a good open average of about 32%. Knowing if that 2k actually was tailored to what your offer was and condensing that list into segments would help convert immediately.

We use the app cleaner for both Android and iPhone. It allows you to do bulk actions and the most needed, the block tool. Just last week I brought my following from 3600 to about 1100 and wow what a difference!!! I will admit it was very scary. Scary to see the count go down but again- they were not folks who use my content, they are not my ideal audience.

The level of engagement if you are not being reactive to it, and what you put out, simply won’t fly anymore.  If this were another industry, you would be responsible for the performance and potentially lose your job. If you were in finance or sales and delivered a proposal there would be data points that make the sale close or not.

For us at ICS Creative Agency, We always look into the data first. Analyze and action. We want our clients to go from a present state to a future dream state with us.

The truth is, just be real. Like J-Lo and Jarule said. Be legit. Don’t bullshit and don’t fuck around.  See what magic unfolds.

The big number that makes you” credible”?

Screw the 10k followers, IF 65 % of them are not buying from you or your WHY.

Let’s revisit the high heel company from above.  Scrolling and creeping never helped anybody.

Don’t be scared to WALK people out of your Instagram account. Pun intended.

What if your partnerships asked about these metrics? Who your demographics are based on vs who your followers currently are? I bet the conversation and potential opportunity would shift if these things are not carefully tailored.

Website Action?

Get that listed in your profile right freaking now! Make it easy for people to understand WHY you do what you do, what the offer is and make it even easier to buy it from you.

Important number, how many people go to the site from your profile? These insights will give you incredible feedback. If there are no clicks, WHY? Maybe your audience is not your ideal customer.

Use Google analytics to look into your website data. Just log in, go to all website data and then referrals. This allows you to track people coming from these platforms and what to hone in on, make tweaks to etc.

How much engagement did you get yo?

Have you ever posted something that was really great and like nothing happened? Are you nodding your head hell yeah? I bet you are, we all have had this happen. A big piece of advice, treat your audience like a community. Respect them, tailor content to those who follow you and refer you business now.  Be the place people go to because they find great info, great content and best of all, You.

Reach? I only reach so tall…

Your content doesn’t just show up anymore. If your engagement is going down, and you do nothing other than post more, it’s like you’re on the escalator in market square going the opposite way and oh yeah it’s broken until June. Keep on the stuff that is helpful to people, and helps you gauge the potential for your business and others.

Instagram stories

Make it a point to start watching stories. Create your own. Maybe storyboard it if you are not comfortable being the face of the brand or company. Don’t be the account that makes people swipe through, or sigh every time they come across yours by accident.

I do hope that this sheds some light on improving your Instagram efforts today.

Check out @ICS Creative Agency for any Business and Marketing Services and please feel free to reach out and comment to dig into this a bit more, and bring personal experience to the table.

Cheers, and thank you so much for taking the time to read this.

Catching up and passion projects

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Over the past few months, I have been working really hard to do a better job working with and understanding all my clients, needs in my community and really collaborating on some cool projects I’d love to share with all of you. This would not have happened without meeting some incredible people over the past few months and trying to personally grow, which we all know can be hard to do or put a focus on. I started taking a night class at UNBSJ and since then collaborating and sharing ideas has really changed the definition of what that meant for me. Projects and client work I take on now provide more results and better relationships and has made the purpose of these projects so much better.

Strange Grooves has become a really important project for me. It has opened up some phenomenal opportunities and even more amazing conversations. We are on Episode 17 and I am extremely humbled. Check out the latest episode above with Josh Bravner from The Hypochondriacs. We have been working hard, Cherise and I, to book great interviews, plan and create great events, book more slots where we spin our records, spend more time at peoples hours and venues talking about music and it has been so freaking fun!

More on Strange Grooves from Grid City Magazine or from the website.

Area 506 has been something else I have been putting a lot of time and effort into. It is a festival here in my hometown of Saint John and I am thrilled to be on their board of directors as the head of marketing and communications. This festival means a lot to me and so does the success of it. I love music and seeing people enjoy it even more. That being said, There is a wicked show on March 13th that Shivering Songs and Area 506 are putting on. The sheepdogs will be playing the Kent Theatre here in Saint John. Make sure to grab some tickets yo. I would also ask if you know of anyone who may be interested in being a vendor or a sponsor to get in touch on the website.

Check out more on the Area 506 Instagram page here.

These passion projects have really made me do a deep dive into why I do the things I do. That goes for clients, community, myself and many other factors.

The last one I will tell you about for now is The love economy NYC Gathering.

Over the past couple months, I have been working with some phenomenal people to make this event a reality and its happening it’s under 2 weeks. If you know someone who should be at this get them in touch with us via the Facebook page or Instagram.

Hope you are all doing amazing! Give me a shout if you need help with anything marketing related or if you would like to help or contribute to 506 or Strange Grooves.

Cheers 🙂

 

 

 

MAUDE + MONTGOMERY- Bring the Maritimes home.

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MAUDE + MONTGOMERY  brings the soul of the Maritimes alive and allows you to take the maritime home with you no matter where you are in the world…
 
Featuring an incredible collection of curated Artisanal Gifts and gift boxes that offer a sense of nostalgia for east coast living. Simply beautiful items and gifts for everyone.
I recently received one of their signature maritime gift boxes and was floored. Everything from the way the box was made, the smell, the contents, I would 100% recommend checking this company out and getting one of these special boxes.
I have been working with Kerri and heather for a short time now and I am loving what they are doing with their brand and online business. The story is being told from so many different views and that is so cool
 
The artists, the owners, their customers, and ultimately how their customers use those special items and make memories with is bringing the MAUDE + MONTGOMERY brand to new levels. I am over the moon to be working with this company and I love how everyone in Atlantic Canada is helping each other and the community at the same time.
I urge you to check out their website and the items in their shop. The gift box alone for 25$ is a steal and is extremely well crafted. It could be used for so many things.
 
Specific items I really liked:
 
Sea Salt and Spoon  Used this to make a stew on the weekend and felt like I knew what I was doing with this special little ingredient and the stew was amazing!
 
Sea Kelp Soap  Some of the best soap especially for sensitive skin. I will be switching to this 100%.
 
Linen towels  Honestly, these make me look like I have a nice kitchen and that I know what I am doing LOL. They are very nice and made extremely well. I will be ordering some of these for the bathroom next.
 
Quiet Coast Candle– Love the smell of this. Light, and refreshing. I love the smell it put through the house.
 
The flowers…These were such a nice touch. I really enjoy all the contents sincerely and recommend checking them out.
 
Check out their Instagram.
Check out this article by Huddle for more information and an interview with Kerri.
#Community
 
 Cheers 🙂

SLAB- Wood From The Hood

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∇  Audio and blog Interview with Judith Mackin of Tuck Studio- Interior Design and Decor.

All Photos by Kelly Lawson
I was honored to sit down with Judith on Tuesday at Tuck Studio on Grannan Alley for a few minutes and get a sneak peek into the SLAB project launching on November 16th. Some of the furniture is stunning and really tells a story.
I also asked her about some of her favorite musicians, concerts she is attending in 2018 and generally what she wants for her city moving forward.
 
Judith has a creative brain some of us creatives wish we had for Projects and design. Her work ethic and love of music, as well as sincerity toward her brand and team, are very humbling and very apparent. Judith chooses her projects wisely and with the highest level of respect for her community. This project certainly reflects that.
 
 Click play below to hear our conversation:
 


Watch video of Jean François Landry of JMN Enterprise in Claire New Brunswick working. You can see this incredible piece on November 16th.

The Joel and Bill Plaskett Experience

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The Joel and Bill Plaskett Experience….

Find this Photo by Lindsay Duncan in The Maritime Edit

Article and magazine can be purchased here.

Live At the Imperial Theatre, October 25th, 2017, was an experience I will never forget.
Living in New Brunswick my entire life, Joel Plaskett is a very familiar name amongst the folks here and all over Canada for that matter.
Joel is one of the most incredible singer-songwriters I have come to have the honor of seeing live. There is something so humbling about last night’s show I can’t seem to stop thinking about it.
The show itself started at 7:30 and any show at the Imperial Theatre is a good one in my opinion. The audience was full of energy and the first band, ” Villages” From Dartmouth was absolutely incredible. They are a folk group from Cape Breton, Nova Scotia. Their sound is very traditional and stage present completely wonderful.
Around 8 PM the main act opened and wow, what a night. They played a mix of new and old material and had the crowd laughing, learning, reflecting and truly having a great time. I have had the opportunity to see a lot of bands and even some of my favorites, but I have to say this overall was one of the most special and humbling performances I felt really honored to attend.
One thing I really enjoyed was the ultimate experience of attending. The poetry portion of the show he dedicated to Gord Downie was an honor to be present at that. A proceed of sales of the track on the album that includes that piece will go to Gord’s charity. I think that is so fucking rad!
Speaking of Gord, I own the movie One Week, which features an appearance by Joel and Gord. The lead character is played by Joshua Jackson and features some of the most beautiful imagery, Canada.
I definitely urge you to check that film out.
They also closed with ” The Waiting” by Tom Petty, which I have included below because it’s a damn good song.

I urge you to check out more from Joel on Spotify and his facebook page can be found here.
New album info here.
Find out more from the show by listening to a podcast, Strange Grooves podcast where Cherise Letson and myself and Pam Wheaton from Heartbreak Boutique chat about all things tunes. Tom Petty, Chick bands, The movie One week and much much more.
Listen to that here: 
Cheers,

Moosehead Breweries 150th Party!!!

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Saint John is a very amazing place to live. There is a lot of history and tradition here. New Brunswick is proud to have Moosehead Breweries call this place home. For 150 years they have been thriving here and brewing delicious beer.

On the night of their big 150 party, I got an invite from my friend Cherise Letson, at Huddle and I went as her guest and it was super fun and I was honored to attend.

We arrived at Harbour Station, at promptly 6:45 for our shuttle and City Transit transported us to the Brewery. We showed up, and while in line, and obtaining our bracelets we got glow sticks, pretzel necklaces, beer cozies and a whole bunch of other fun stuff.

We got on the bus and heard lots about the history and about the evening ahead of us. We arrived at the Brewery, and the warehouse had been prepared for one hell of a party. Holy Macaroni! 

The lights, from Duncan Electrical, were incredible as you can guess. Rows and rows of lights, disco ball, and band lights were spectacular. the whole place was electric.

The beer and cider options were plentiful. The snacks were abundant. There was no shortage of food or drink for anyone there. The food trucks outside also offered a vast array of options for folks to choose from. While on the topic of food, they supplied more Dominos pizzas than I could ever dream of eating in 10 years, this is not an over exaggeration.

The photo booth experience was the coolest thing. Being able to immediately have a photo of the experience as well as digitally on Ipads to share in the moment to your specific social media profile. We used the Hashtag #Moosehead150Party and we saw everyone’s photos up n the screen. Smoothest most fun, completely seamless photo booth I have ever used! So Cool! Check out this company via Huddle Article.

Check out the Instagram feed from that evening.

Their website:

http://www.memories2go.ca/

Cherise and I had such a fun time and I am so pumped she got me to go with her. The band and dancing was just the most enjoyable time.

The band WTFunk was splendid!

Seeing friends, clients, co-workers all dancing and celebrating this rich history was amazing, to say the least. I was honored to be a guest there.

We got on the bus near midnight, and headed back uptown and again, so thrilled to have been part of that celebration.

What a great party!

Check out the other photos I was able to grab and can show 😉 haha.

Cheers 🍻

 

 

 

 

 

 

Above: Myself and MP Wayne Long

Above: Friends @BrockJorgy and @StephanieMacdonald

Cheers 🍻

Coffee with a friend

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Coffee, and adventures, yes, please. Station 33 is the perfect combo of the 2 things.

Sunday, my friend Andalia and I went out for a cruise after breakfast. We made our way eventually to Station 33 out in Hampton. ☕️✨ 

We both were so pumped when we went in. The cafe was calm, the coffee smelled incredible, the layout was pretty and immediately made you feel at home. That is essentially what it was. A home. There were a kitchen and a big dining room area. Everything was homemade, from the protein bars, sandwiches and more. The contents, for example, books, menu boards, writing on the wall, it was truly amazing. I cannot wait to go back.

I am still thinking about it. From the Americano to the homemade sea salt scrub in the bathroom, I urge you to head out there and check it out. Here are a few photos I took while we were there.

Love this mug which was only 10$ and is a camper style mug. I love the feel of it and the price was rad too! 

Let me know your thoughts and what you got when you visited Station 33.

Cheers ☕️

-Cait

 

Volume 2

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Hello Everyone!

👽 VOLUME 2 is now Live!

Thank you so much for joining us on our last podcast. We really really appreciate all the support and interest we have got so far with this project. We are so excited that it is getting some reach and really helping people bring their love of music to life by communicating and chatting to each other about it.

If this is your first time here, you will find:  

🔮 Blogs, podcasts, live listening parties and event times, show reviews, album reviews and much more.  Please our Facebook page as it will give everyone who shares this interest a place to contribute an idea of when and where we can all get together.

In this episode, we chat about the late Tom Petty, Influence music has on us and our memories, RUMOURS, The ultimate Fleetwood Mac tribute show we attended, upcoming events and much more.

Last week, when we heard the news of Tom Petty, that was just really awful. It was just something the world did not need at this moment. Tom Petty is a sincere and very well respected man and to lose him, just plain sucks. I personally am a big @Juliette Lewis fan and I follow her on Instagram and saw in the last couple weeks she attended one of his shows, and did some live broadcasts, and it was incredible. hearing the news of his passing was surreal. Oddly enough, I thought of her when I heard the news. Someone who could relate to how much this sucks was comforting. It made think about how important plays an influence in our lives. All of our moods etc.

My dad and my grandfather always taught me mostly what I know about music to date, and one thing that always stuck out was how much they respected Tom Petty as a singer-songwriter. They would always say he seemed like a really good guy, the type of guy everyone in any band would want around or collaborate with. That to me was something to respect and to think about when listening to music, for me anyways.

https://soundcloud.com/user-868578508/volume-2

We discussed how music and memories, experiences go hand and hand and really bring back vivid memories, whether celebratory or tragic, Music is emotional and it touches us and helps us cope in incredible ways. we use it to workout, celebrate, get through tough times, communicate with people among many other ways and capacities.

My grandfather was a huge music lover and always would talk about classic rock and he would let me dig through his collections. When I listen to music today, I think back to those times. Good times.

Speaking of good times, This past weekend, Cherise and I attended the RUMOURS, Ultimate Fleetwood Mac Experience at the Imperial Theatre.  WHAT A SHOW!!!!!

First off, this was different than any other tribute show I have ever attended.

  1. They were in full character for every era
  2. Their costumes and stage presence was surreal, to say the least
  3. Their energy and how they engaged with the crowd was so much fun
  4. Effort they put into the details and vibe of their show is profound
  5. Very humble folks and very talented. 100% recommend checking them out in a city near you.

This photo was taken from the band, not myself.

Thanks everyone for checking out Volume 2! We sincerely appreciate it! Please Stay Tuned, and let us know your thoughts and reach out to us!💀

Cheers
Cait & Cherise

Great Expectations…

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Last week, a friend and I attended a show Apryll Aileen was playing, to show our support to her, our friends who run the comedy club and the venue itself.  After a long day of work, the atmosphere was really quite enjoyable. The venue was packed, the crowd was excited.  We had a really fun time!

The seasons have started to change and a night out means something a little different to everyone. Have you ever watched a show or performer but felt like maybe you were reflecting the entire time? If you have, me too…

We all go out to support local artists, our friends, someone a friend told us we would enjoy seeing perform, many other reasons, but often sometimes the expectation of why we went and the reason we attended changes, sometimes we surprise ourselves.

Apryll Aileen, This year has been in the minds and ears of everyone, and every place she tours and performs. She just finished touring across North America and is one of New Brunswick’s top singer-songwriters. She has worked very hard and has performed at a variety of events and shows. It was really exciting to see her play YukYuks Comedy club, which was hosted by her good friend Fran Menton.

The show was opened with a spoken word poetry piece by Mikayla Hanlon and had quite a few fun surprises throughout including a fellow friend David Kirkpatrick’s daughter Payton Kirkpatrick joining Apryll on stage to sing ” Hey Sugar” for the finale. That was mega cool!

When you see Apryll play music and have fun with the crowd, the distraction is quite wonderful. Life can be quite intense for us all at times, but when we step out and enjoy music, the experience and music can be even more wonderful and more enjoyed.

Check her out on Facebook and Instagram and subscribe to her youtube here!

Photo –Al Gagnon

Photo- Al Gagnon

YukYuks Comedy club is such an incredible venue. I personally have held my own private birthday party there with almost 200 people in March. Steven Barnes and his team are the most wonderful folks to work with. They work really hard to ensure talent, like Apryll and famous comedians, and musicians from all over the world continue to come to Saint John!

Get your tickets to your next performance here

Photo- Al Gagnon

Joined by Adam Gerrior and Aaron Gunn.

It really is a great thing that we can all come together and watch our friends celebrate their passions and successes, and together at that.

Cheers